Are You and Your Marketing Mobile?

Mobile marketing is forecasted to exceed desktop Internet access in many developing countries, according to Dave Chaffey’s Smart insights. It was set to become the next big thing way too many times. But now it has finally become massive. So it is worth having a look at the pros and cons and the last trends around mobile marketing.

Strengths

• Multi-functional 
• Always on and always carried, built in payment system. 

Do You Have A Digital Strategy Or You Still Experiment?

[Updated] According to CMO Council, the trade body, and Acceleration, the consultancy, many major companies believe their digital marketing schemes are still "exploratory" and describe their digital portfolio as a “random collection” of solutions. (WARC, 2012)

Digital platforms develop so fast that it is impossible for any institution to create a scalable programme which trains savvy digital marketers, says Drew Panayiotou, SVP, US marketing, at Best Buy. Everyone learns here and now, and advantage is hardtop get because it requires close to unlimited resources, 24/7 work and many tests and experiments.