It was my pleasure!

This is the last article I post as part of Registered Address Limited.

I would like to thank my manager Adam for the opportunity and my lovely colleagues for the great time. It was pleasure to be part of your team.

Remember that I will be always happy to help if you need me.

Good luck in your future initiatives,
Slavina :)

Change you 404 page, change the user experience

In this video Renny Gleeson, Global Digital Strategies Director for Wieden+Kennedy, tells you the story of 'Error 404: A page not found'.

HOLD ON!!!

It matters. It matters because of your customers! It matters because they  hate when this happens to them while they are trying to find something on your website. They hate it!

Principles we should not forget

This article will focus on principles of digital marketing which seem to be misunderstood or forgotten.

The proliferation of digital platforms has caused chaos in some areas of marketing communications. Many people joined groups such as 'Social media ruined marketing' and 'Marketing is death'. Everyone is crazy about social media, apps, mobile and video marketing. And it is great.

But I do believe that all marketing principles apply to these new communication platforms.

So here is what you should remember about the trends in digital promotion.

What do we miss in the concept of social media, mobile and video marketing?

Digital marketing has gone mental these days. I have been reading articles how marketers can engage their target audience or use new sales channels. Everyone talks about mobile marketing, apps, video marketing, new tricks in social media marketing and so on.

However, what most articles miss is the long-term perspective. They are too tactical. It's all about what you can do now and what the others do.


What about the long-term? How about planning, relationship building, increasing customer lifetime value and use of data?

Entrepreneurs, Refuse to Fear Failure!

In this video, Regina Dugan, director of DARPA, the Defence Advanced Research Projects Agency, asks the daring question 'What would you attempt to do if you knew you could not fail?'...

I am sharing this video because entrepreneurs believe. They believe in their ideas, they find ways to bring them to life, they find ways to succeed. In reality, scientists and engineers push the boundaries of what is possible... But quite often it is entrepreneurs who bring these new possibilities to common people.

Is Your Facebook Fan Page Sticky? No? Let’s Make It.

Many start-ups create and manage Facebook fan pages just for the sake of being on Facebook and quite a lot of them struggle to make these pages work for their business. I will not go on to discuss the benefits of being on Facebook. But I will ask you, ‘How often do your fans return to your fan page? And how much traffic to your website does Facebook generate?’

By talking to friends and reading around I found out that even fan pages with a lot of fans rarely deliver some sufficient traffic to the company’s website. My hypothesis is that fans rarely return to the brand fan page or go to the brand website as a result of Facebook posts. (Obviously, I exclude posts about promotions.) My colleagues and I have the theory that the stickier the fan page is, the better customer relationships are developed and the higher the traffic to the website becomes.

Are You and Your Marketing Mobile?

Mobile marketing is forecasted to exceed desktop Internet access in many developing countries, according to Dave Chaffey’s Smart insights. It was set to become the next big thing way too many times. But now it has finally become massive. So it is worth having a look at the pros and cons and the last trends around mobile marketing.

Strengths

• Multi-functional 
• Always on and always carried, built in payment system. 

Do You Have A Digital Strategy Or You Still Experiment?

[Updated] According to CMO Council, the trade body, and Acceleration, the consultancy, many major companies believe their digital marketing schemes are still "exploratory" and describe their digital portfolio as a “random collection” of solutions. (WARC, 2012)

Digital platforms develop so fast that it is impossible for any institution to create a scalable programme which trains savvy digital marketers, says Drew Panayiotou, SVP, US marketing, at Best Buy. Everyone learns here and now, and advantage is hardtop get because it requires close to unlimited resources, 24/7 work and many tests and experiments. 

How Can a Virtual Office and Virtual Receptionist Benefit You?

Cost. Time. And image. If you are concerned about any of these three, please keep reading. These are the three levers that virtual office providers consider. And honestly, this idea is brilliant. Of course, it is not for everyone...

Who needs a virtual office and virtual receptionist?

• Mainly, budding or very busy entrepreneurs
• Start-ups and business owners bursting with ideas who want to keep the costs down
• Entrepreneurs who would like prestigious business address
• People who traded their jobs for own business and now need that little bit of extra help

6 Tips Which Will Transform Your Exceptional Idea into a Prosperous Business – Tip 6

This is the last article which will support you in transforming your great idea into a successful business. The tips listed below sequentially follow the steps you need to make. We have already covered five of six steps so let’s do the last one.

1. Have a stunning, different, exceptional idea
2. Choose the most suitable structure for your business
3. Think branding
4. Appoint an accountant
5. Get ready to launch
6. Open for business and start making money

Tip 6 – Open for business and start making money

Congratulations!!! You have opened your own business and it is time to run it and make money. Provided that the first five steps have been successfully completed, there should be two main challenges in front of you... management and promotion.

6 Tips Which Will Transform Your Exceptional Idea into a Prosperous Business – Tip 5

This is the fifth of six articles which will assist you in transforming your great idea into a successful business. The tips listed below sequentially follow the steps you need to make. We have already covered quite a lot so you let’s see what’s next.

1. Have a stunning, different, exceptional idea
2. Choose the most suitable structure for your business
3. Think branding
4. Appoint an accountant
5. Get ready to launch
6. Open for business and start making money

Tip 5 – Getting ready to launch

You are almost there but now there are so many bits and bobs to think about that you need to stay focused and be really organised. Get your check list out and see how many boxes you have ticked. So far you should have conducted some market research to better understand demand and competition, have all your business plan ready and all documentation set up, and appointed an accountant.

6 Tips Which Will Transform Your Exceptional Idea into a Prosperous Business – Tip 4

This is the fourth of six articles which will assist you in transforming your great idea into a successful business. The tips listed below sequentially follow the steps you need to make. We have already covered quite a lot, so today we will have a look on Tip 4. 

1. Have a stunning, different, exceptional idea
2. Choose the most suitable structure for your business
3. Think branding
4. Appoint an accountant
5. Get ready to launch
6. Open for business and start making money 

Tip 4: Appoint an accountant

1) Choose an accountant before you start your business.

 At this stage you will have to foresee any future requirements you might have, areas where you need support and what is responsibilities will be given to your accountant. Consider the complexity of your accounting needs, including raising external finance. Do not underestimate your needs as just end-of-year financial statements and tax returns.

6 Tips Which Will Transform Your Exceptional Idea into a Prosperous Business – Tip 3

The third of these 6 tips focuses on branding. As you know, the series must assist you in transforming your great idea into a successful business. The tips listed below sequentially follow the steps you need to make. Therefore, they will be presented over 2 week in the following order:

1. Have a stunning, different, exceptional idea
2. Choose the most suitable structure for your business
3. Think branding
4. Appoint an accountant
5. Get ready to launch
6. Open for business and start making money

Tip 3: Think branding

The topic of successful branding is endless. It is a cumbersome task for many newly established companies. But the truth is that it is not impossible to create fairly good branding without splashing out your whole budget.
Before we move on, let me get it straigt.

Did you know that...???According to Design Council, branding is “a set of associations that we make with a company, product, service, individual or organisation.” These associations can usually take various forms:

6 Tips Which Will Transform Your Exceptional Idea into a Prosperous Business - Tip 2

This is the second of six articles which will assist you in transforming your great idea into a successful business. The tips listed below sequentially follow the steps you need to make. We have already talked about Step 1, so today we will have a look on Step 2.

1. Have a stunning, different, exceptional idea
2. Choose the most suitable structure for your business
3. Think branding
4. Appoint an accountant
5. Get ready to launch
6. Open for business and start making money

Tip 2: Choose the most suitable structure for your business

Now when you have an idea, you must decide on business structure. In general, four options are considered as most popular for budding entrepreneurs and home businesses – registering as a sole trader, forming a partnership, registering a limited liability company (Ltd) or limited liability partnership (LLP).

6 Tips Which Will Transform Your Exceptional Idea into a Prosperous Business - Tip 1

This article puts the beginning of a series of tips which will assist you in transforming your great idea into a successful business. The tips listed below sequentially follow the steps you need to make. Therefore, today we will have a look on the first step.

1.  Have a stunning, different, exceptional idea
2.  Choose the most suitable structure for your business
3.  Think branding
4.  Appoint an accountant
5.  Get ready to launch
6.  Open for business and start making money

 

Tip 1: Have a stunning, different, exceptional idea

This is probably the most important part. No business idea means no business. Most people start business because they truly believe in one.

But remember, NOT all great ideas translate into great businesses. One of the first things that you need to learn when starting a business is to distinguish between your heart and your mind.

Bring into Play New Year’s Resolutions for Business Triumph

The background

JANUARY is the most important month of the year in the health club industry. At many gyms, new memberships double. It is also known as “the quitting season” in the smoking-cessation business.

But you probably know what happens next. Only a fraction of members work out twice a week or more, despite all those monthly dues. 87% of the smokers forget about any promise in 3 weeks to 5 months after they first tried quitting.

In addition, there are many other resolutions that most of us make and almost never stick to them. However, it’s not always our fault. And if you keep reading I will tell you how you can Bring into Play New Year’s Resolutions for Your Triumph.

Top 10 consumer resolutions

1. Lose weight
2. Getting organised
3. Spend less, save more
4. Enjoy life to the fullest