Avoid the clutter - Save your budget

Christmas used to be a sacred time of the year. While now it has become bargain hunters’ heaven. What does your company do to stand out from the lot in this advertising clutter?


Christmas used to be a sacred time of the year. While now it has become bargain hunters’ heaven. There is nothing wrong with this. Everyone is free to spend the holidays the way they find most appropriate. At the end of the day, this is good stimulus for the economy. 

Add colours to your brand personality! But what does your company do to stand out from the lot in this advertising clutter?

Let’s see what the possible answers are. Plan their Christmas campaign early in the year. Spend massively on advertising. Promote heavily their 75% off sales. Send mail to all their customers...

Yes, all of these are possible choices but none of them will make you stand out.

Everyone can promote for Christmas. It take some more to be different! What we suggest this year is: ‘Save your budget’! Unless your product makes the best Christmas present for your customers, any marketing effort is pointless. Your customers will not even notice if you promote now because they are preoccupied with handling the Christmas lists.

12 Trends of 2012 - What will we see?

In 2012, much as in previous years, some brands may be staring into the abyss, while others will do exuberantly well. We, as the amazing professionals at TrendWatching.com, do believe that there are more opportunities than ever for creative brands and entrepreneurs to deliver on changing consumer needs. Hence this overview of 12 must-know consumer trends (in random order) for you to run within the next 12 months. Onwards and upwards

1. Red Carpet

In 2012, department stores, airlines, hotels, theme parks, museums, if not entire cities and nations around the world will roll out the red carpet for the new emperors, showering Chinese visitors and customers with tailored services and perks, and in general, lavish attention and respect.Get your head around how to make your customers feel like stars. They will not make do without the opportunity to customise their products and that special feeling of being appreciated.