Entrepreneurs, Refuse to Fear Failure!

In this video, Regina Dugan, director of DARPA, the Defence Advanced Research Projects Agency, asks the daring question 'What would you attempt to do if you knew you could not fail?'...

I am sharing this video because entrepreneurs believe. They believe in their ideas, they find ways to bring them to life, they find ways to succeed. In reality, scientists and engineers push the boundaries of what is possible... But quite often it is entrepreneurs who bring these new possibilities to common people.

Is Your Facebook Fan Page Sticky? No? Let’s Make It.

Many start-ups create and manage Facebook fan pages just for the sake of being on Facebook and quite a lot of them struggle to make these pages work for their business. I will not go on to discuss the benefits of being on Facebook. But I will ask you, ‘How often do your fans return to your fan page? And how much traffic to your website does Facebook generate?’

By talking to friends and reading around I found out that even fan pages with a lot of fans rarely deliver some sufficient traffic to the company’s website. My hypothesis is that fans rarely return to the brand fan page or go to the brand website as a result of Facebook posts. (Obviously, I exclude posts about promotions.) My colleagues and I have the theory that the stickier the fan page is, the better customer relationships are developed and the higher the traffic to the website becomes.