Spark of Genius

Series Presented by Microsoft BizSpark

We decided to introduce you to Microsoft BizSpark. This is a  global program that helps software start-ups succeed by giving them access to Microsoft software development tools, connecting them with key industry players, including investors, and providing marketing visibility to help entrepreneurs starting a business.

The Series...

Microsoft BizSpark sponsors Mashable’s series Spark of Genius are proud partners. Each week day they cover a promising new start-up. Each post showcases a promising new software company, and finds the unique feature that separates it from the competition. Full list of coverage can be found on our “Spark of Genius” channel.

Benefits...

Pitching for success - How do you get the money?

Getting an external investor is a dream for many people. Dragons’ Den, Sharks’ Tank, The Apprenticeare all about the perfect pitch and the right presentation. ‘Get to the benefits and do this fast’ is what any investor will tell you if you ask.

How to do this

Sure we all think we have unique selling points, better software, a better price, a more enticing deal and so on, but in truth, no one has to buy from us. Therefore, we must create empathy between us and the panel. People buy from people. And what the investors will buy is you.

Preparation and practice are critical in all of these stages. While it is true that your business is unique and thereby the pitch for it will be unique, there are areas you as an entrepreneur must address.

1. Show passion.

Leave the panel with the impression that you will move mountains to make it happen. Your passion is reflected by your energy, your personal stories, and the words you use.