Principles we should not forget

This article will focus on principles of digital marketing which seem to be misunderstood or forgotten.

The proliferation of digital platforms has caused chaos in some areas of marketing communications. Many people joined groups such as 'Social media ruined marketing' and 'Marketing is death'. Everyone is crazy about social media, apps, mobile and video marketing. And it is great.

But I do believe that all marketing principles apply to these new communication platforms.

So here is what you should remember about the trends in digital promotion.

What do we miss in the concept of social media, mobile and video marketing?

Digital marketing has gone mental these days. I have been reading articles how marketers can engage their target audience or use new sales channels. Everyone talks about mobile marketing, apps, video marketing, new tricks in social media marketing and so on.

However, what most articles miss is the long-term perspective. They are too tactical. It's all about what you can do now and what the others do.


What about the long-term? How about planning, relationship building, increasing customer lifetime value and use of data?