Avoid the clutter - Save your budget

Christmas used to be a sacred time of the year. While now it has become bargain hunters’ heaven. What does your company do to stand out from the lot in this advertising clutter?


Christmas used to be a sacred time of the year. While now it has become bargain hunters’ heaven. There is nothing wrong with this. Everyone is free to spend the holidays the way they find most appropriate. At the end of the day, this is good stimulus for the economy. 

Add colours to your brand personality! But what does your company do to stand out from the lot in this advertising clutter?

Let’s see what the possible answers are. Plan their Christmas campaign early in the year. Spend massively on advertising. Promote heavily their 75% off sales. Send mail to all their customers...

Yes, all of these are possible choices but none of them will make you stand out.

Everyone can promote for Christmas. It take some more to be different! What we suggest this year is: ‘Save your budget’! Unless your product makes the best Christmas present for your customers, any marketing effort is pointless. Your customers will not even notice if you promote now because they are preoccupied with handling the Christmas lists.

However, you will notice. You will spend lots of moneyand restless hours in planning the campaign, implementing it, waiting for the results... waiting...  waiting... Waiting for results you may never see.

Use your sharp mind to stand out! And here we go: ‘Do not promote for Christmas’. It is likely that no one will have enough money to promote in the mid-January. Then your message will reach your customers most effectively. In January , your letter will be the only one in your customer’s mail box that says ‘Dear Mr. Smith, we at ‘The Company’ are trying our best to help our customers. Therefore, we are pleased to introduce you to our January sale ...’

 Think about it as a consumer. How many direct mail letters and e-mails did you get last week? You don’t know because you simply ignore them. But wouldn’t you be flattered and glad to get this kind e-mail when you didn’t even expect it?

Get on the Christmas list before your customers even think about Christmas tree. If you are concerned that your customers will have spent all their cash after Christmas, then you might have another option. Make sure your product had entered as many Christmas lists as possible. And make sure it stays there. This is when you can promote.

You can also promote months before the BIG day in order to make it to these Christmas lists. Then just remind your prospects and customers how much they want to have your product. But do make sure you are different.

Be imaginative, innovative, different, unpredictable, friendly... If you are B2B company pitch your ideas in a light conversation on either an event or for an impromptu networking drink. Brainstorm with your team to think how o generate some PR coverage, for instance. It applies to B2C companies, too. Get your name out there.

But do not forget what your objectives are: sell products to more of your prospects (increase conversion rates), sell more products to the same customers (increase order size) or get more subscribers you can market to (build your list), etc. Whatever they are bear then in mind when you determine you tactics.

Last but not least, do not forget that we are wishing you luck and we are always happy to help.

We are here to make your ideas happen!