The background
JANUARY is the most important month of the year in the health club industry. At many gyms, new memberships double. It is also known as “the quitting season” in the smoking-cessation business.
But you probably know what happens next. Only a fraction of members work out twice a week or more, despite all those monthly dues. 87% of the smokers forget about any promise in 3 weeks to 5 months after they first tried quitting.
In addition, there are many other resolutions that most of us make and almost never stick to them. However, it’s not always our fault. And if you keep reading I will tell you how you can Bring into Play New Year’s Resolutions for Your Triumph.
Top 10 consumer resolutions
What else do we know?
According to some researchers, only 3 to 8 per cent of smokers give up this habit on their own. They do need help or an incentive.
Therefore, making resolutions stick isn’t just a matter of changing your mind-set. It’s also a matter of economics, i.e. many people need better incentives.
For example, a study at the University of California, Santa Barbara, showed that students who were paid more money to visit a gym actually hit the gym more than twice as often as those who got nothing. The researchers concluded that money might work as an incentive to help people move past thresholds so they can form new habits.
Suggestions
In this sense, here is a handful of SUGGESTIONS for you:
Business side | Customer side |
Health clubs, for one, might consider NEW BUSINESS MODELS that reward people for gym attendance, says Professor DellaVigna at Berkeley. Instead of offering money back in case of dissatisfaction, reward your customers for their results. Sit together and draw a plan, set some objectives, decide on activities, then make sure they get a reward when they deliver. Most importantly, make sure they know about the incentive. | If you are a customer of a smaller gym, talk to the managers and offer them a program that encourages attendance. You’ll benefit, too. You might get some money back, enhanced service and better equipment. You lose nothing. |
Or as an owner of a company you may consider ADDING NEW SERVICE TO YOUR PORTFOLIO. For example, financial advisers or companies that monitor customer’s speeding can handle all unwanted direct debits. | You might find a company that will cancel your membership for you. If you have a financial adviser, ask them if they offer the service. |
Business owners, now it is the TIME FOR TARGETED DIRECT MAIL. If you had not blown all you budget on sending Christmas cards, you would be very successful now in sending some e-mails, letters or inserts. Each and any promise can be addressed by a suitable offer – life coaches, travel agencies, language schools, dating websites, experience gift providers, etc. | I will encourage you to look for support or even adviser. Read the emails and letters that you get. And once you choose an adventure, stick to it. |
MAKE USE OF MODERN TECHNOLOGY. You can create an app, Facebook group or simply add another tab to you Facebook page. In the area of apps and group support efficiency, Weightwatchers is the best example. But you can be the next one. | In present-day reality, businesses are looking for ways to connect with their customers by providing many free services that add value to their offerings. Use this mutual interest. |
WHATEVER IDIA YOU HIT UPON, KEEP IT RELEVANT AND FRIENDLY. BE HELPFUL AND NOT CREEPY. | Remember you are not alone. There are other people who have made the same resolutions and who are willing to share their experience. |
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