Change you 404 page, change the user experience

In this video Renny Gleeson, Global Digital Strategies Director for Wieden+Kennedy, tells you the story of 'Error 404: A page not found'.

HOLD ON!!!

It matters. It matters because of your customers! It matters because they  hate when this happens to them while they are trying to find something on your website. They hate it!

But you can change that. You can put a different spin on it, show business creativity and attention to detail. You can customise the way 404 page looks like and thereby change the user experience. This way you will not slap your customers in the face when they (or you) make a mistake. But you will make the experience they get from your website more useful or at least more creative and funnier...

Just watch the video...